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Tap Into Your Network for Business Funding Looking to raise capital for your new business? Start by approaching the people who know you best.

By Asheesh Advani

Opinions expressed by Entrepreneur contributors are their own.

If your face appeared on the 10 o'clock news, how many people would say, "I know that person"? The list is probably longer than you think--and more than you'd imagine could be prospective investors in your business.

Making a List
Your first step in finding investors among people you know is simply to draw up a huge list of names, including your family, friends and beyond. You're in search of people with whom you already have a trusting relationship, or with whom you can establish one.

Start with your inner circle--parents, grand-parents, siblings, aunts, uncles, cousins, in-laws, close friends and neighbors. Your middle circle includes people whom you currently and regularly have contact with--business associates, fellow volunteers, members of your church or temple, current or past co-workers, supervisors or employers. Also think about any potential business mentors or entrepreneurs, people who may have good information about the kind of business you're in and whom you either already know or could get to know.

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